“AI in Digital Marketing” Masterclass This October

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We’re excited to announce that Dr. Galya Mancheva, CEO of AI Advy and one of Europe’s leading experts on AI regulation, will be a featured speaker at the upcoming “AI in Digital Marketing” Masterclass. Organised by Eurodea, The event will take place in Sofia Tech Park on October 15, 2025.

This masterclass brings together top minds at the intersection of AI, advertising, and regulation to explore how artificial intelligence is transforming the future of digital marketing and how businesses can leverage these tools while staying compliant with evolving laws.

AI is already shaping everything from targeted advertising and personalization to automated content creation and customer segmentation. But while marketers embrace these tools, few fully grasp the legal and ethical responsibilitis that now come with them, especially under the EU AI Act.

This masterclass will equip business owners, marketers, and compliance teams with:

  • A deep understanding of how AI tools impact consumer rights

  • The risks of using “black box” algorithms without documentation or oversight

  • Practical steps to implement human oversight and transparency in marketing systems

  • A roadmap to avoid costly mistakes as AI regulations tighten across the EU

Dr.  Galya Mancheva will break down:

  • How the EU AI Act applies to marketing-related AI systems

  • Where high-risk classification does and doesn’t apply

  • How to prepare for AI transparency requirements and audits

  • Real-world examples of AI compliance in marketing and communications

Her talk will cut through the noise and focus on what digital marketers and marketing technology providers need to know now before enforcement catches up with the tools they’re already using.

This is a must-attend event for:

  • Marketing professionals using AI-driven tools

  • CMOs and digital agencies working across the EU

  • Legal, privacy, or compliance officers

  • Founders and business owners in the digital space

📌 To register, visit the official event page: https://masterclass.eurodea.com/ai-in-digital-marketing-masterclass-15-10-2025

AI in marketing is no longer just an innovation conversation – it’s a governance one.
Join us on October 15 to find out how to future-proof your campaigns, your business, and your brand.